DJ Sied van Riel and film maker Wilco Jung made a bet with KLM Royal Dutch Airlines that they could fill a plane if KLM would schedule a direct flight from Amsterdam to Miami for WMC Winter Music Conference and Ultra Music Festival.
Through Twitter, Facebook and social media they sold out the flight in 48 hours. The official hashtag for the all of this was #fly2miami. KLM honoured the bet and scheduled a special direct flight from Amsterdam to Miami. The flight was complete with a DJ booth, music and a special bar set up on board. I wish I was on that flight. No screaming babies and a party in the aisles.
I will definitely be using this as an example case the next time someone asks me if “this Twitter stuff is real and how can I use it for my business?”
Here’s the video and a link to the original article.