My First Company – Dogma Designs Jeans Company

Some of you may know and lots of you probably don’t know… I launched my first company -Dogma Designs Jeans Company – with a partner way back in 1997 after finishing design school (actually after being kicked out of design school).

This rap video just resurfaced and brought back a lot of memories.  It’s by Vancouver rappers Checkmate and Concise and features Dogma Designs prominently.  This video was played in rotation on MuchMusic and on Rap City (when music TV stations actually played music videos.)  You’ll see all their hats, t-shirts and jeans with Dogma Designs branding. This was our first product placement.  It didn’t really generate us a lot of sales but did up our street cred with the brand.

There’s no lesson or great epiphany that comes with this blog post.  Just a little stroll down memory lane.  Enjoy the video below.  Checkmate and Concise are still putting out albums and music videos as Defenders of the Faith.  Check their website for music downloads, videos and stay on their blog and Twitter.

Here’s the music video in full
Checkmate and Concise – The Longshot

And here’s the album cover featuring Dogma (D) branding front and center